In the modern world, an incredible amount of information is available to us online. There’s a website dedicated to almost any topic you can think of, and an expert on any niche field you want to learn. As a business, it’s your job to become the expert, to own the website people go to when they’re looking for answers. But, you face thousands of competitors who also want to grab the attention of your target market. 

Where do consumers go for the information they’re looking for? Comprehensive websites, like WikiHow and Ask.com, are popular for short, simple answers, but when a consumer is looking for all the facts, they often go to a professional website for the authority opinion. You, as a business owner, are the authority they’re looking to find. In order to have the opportunity to market to these consumers, you have to educate through informative blog content.

A blog is a website, or page of a website used to share information and...