A Recipe For Success or Disaster?

Uncategorized Aug 12, 2019

As imperfect humans, we all have blind spots. Whether they’re in business, our personal lives, or simply the blind spots we have while driving a car, none of us can see clearly all of the time. 

I live in the Colorado mountains, but I used to live on the sandy beaches of Florida. One of the first things the locals told me was that more deer are hit on my stretch of the road than all year during hunting season! Yikes!!! That means my chances of hitting a deer are exponentially greater than where I lived before. If I hadn’t been told this, one may have entered my blindspot and I would be in danger.

You don’t just face blind spots when you’re in the car or when you’re figuring out a new city. As a business owner, you’re likely to have many blind spots that you only discover when you reach new territory. Blind spots can discourage entrepreneurs when they take a simple mistake for an incompetence. 

You can do things to mitigate your risk: turn on headlights, make noise by driving with the radio cranked, and avoid driving at dawn and dusk. Although these things mitigate risk it doesn’t eliminate an unexpected animal jumping out at your car, or a tire going flat instantly and swerving you off the road.

This damage is expensive. It can mean a totaled car. Just like the locals helped me mitigate risk by giving me a driving tip, a business coach can help you steer clear of business mistakes you’ve never encountered before. A coach mitigates your risk of failure by identifying your blind spots and getting you safely to your destination. They also help you realize what you can and can’t do when you’re starting out.

Many entrepreneurs are taught false narratives that hinder their progress. As a startup founder we are taught these beliefs:

“I can’t afford to hire until I’m generating revenue.”

“Guerilla marketing works. Why have a marketing budget?”

“Lean startups are the key!”


I’d ask you to consider they are partially true. When starting out, there are a lot of things you can DIY. And, let’s face it, you have to have some knowledge and confidence to start a business. But, like every race car driver, golfer, athlete, and professional musician, you realize at some point in your professional journey you need a coach.

So, what does coaching accomplish? I’d say coaching=goals+blindspots

Together we define the goals. You have an idea of the amount of revenue you want to generate, how big you want to grow, the amount of territory you want to serve, etc. However, every business I’ve ever worked with has defined these things differently in year one and five as they do in year twenty. After all, you are thinking with longevity, right?

The second part of the recipe is blindspots. It’s okay to admit it. We all have them. The more I know and the bigger my business gets, the more blind spots I discover! You’d think the longer you are in business, you’d learn it all and never have anything that comes as a surprise or something you don’t see. 

But, that’s not the case. Think of Apple or Google, any of your Fortune 500 companies for that matter. They all have advisory boards. Why? Because they have blind spots. As you travel down a path you’ve never been and traverse a new road, you see things off in the distance that create confusion and lack clarity. You have objects jump out at you unexpectedly. These are blind spots. A coach can help you navigate them so you reach your goals.

If you want to work with a coach who can identify your blind spots and help you choose a better path to success, contact me. I’ve helped many entrepreneurs build successful businesses from scratch, and I can help you too! 


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