3 C's of Marketing

There are 3 C's of Marketing, which are key to your messaging. Without an understanding of the 3 C's, it is difficult to have content that is effective. 
 
First, we have the "company". Your company has a brand, an image, and a voice. Staying true to these characteristics of your company creates a congruent message in the minds of your customers, our second "C". 
 
Customers need to know you are solving the need they have, and what the solution is you are providing. If there is confusion in the mind of your customer about what you do or who you serve, they are likely to look elsewhere for the solution.
 
Finally, it's important to acknowledge the third "C", your "competition". What does your competition have to do with marketing? Without knowing what your competitors offer, it's hard to create a message that separates you from your competitors. Crafting a unique value proposition ensures that you offer something different to your customers, and your company...
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Who Does Your Startup Coach Serve?

Why leaders hire me…

  • It’s impossible to see your own blindspots. I help executives see theirs.
  • Clients have told me I’m authentic with strong interpersonal skills.
  • I have invested more than 25 years of my life in my own leadership development.
  • You will have access to my network to achieve your goals.
  • You’ll get unstuck much faster than working alone. .
  • You will cut through the confusion and get clarity to make wise decisions.
  • You receive actionable advice you can immediately use to move forward.

Who this is for…

Because your time is valuable and my time is limited, it’s important to establish that we are a good match. If we determine that we are, we move forward in a long-term relationship to help you reach your goals and grow your business.

 We might be a perfect match if…

  • You’re looking to “level up” your leadership so you can develop your team and see greater results in your business.
  • You’re looking to...
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How to Write an About Us Page for Your Website

 

Creating the perfect website for your business isn’t just marketing. It’s an art. The designs, the content, and the social aspects of your website come together to give your users an amazing brand experience from the comforts of home. It’s the gateway to your company culture. It’s the invitation to customers to learn about you and everything your company can do.

 

A good website is an art form. A poor website is just a collection of words and buttons that don’t mean anything to the consumer. The elements you choose and the content you create make the difference. A balance of good content and web design is essential. You want your users to be impressed by the design, informed by your content, and able to navigate your website easily.

 

One of the most important pages on your site, even more important than your product pages, is the “About Us” section. This page of your website tells the customer who you are, and why they need...

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Steps to Creating a Successful Blog for Your Business

blog posts blogging blogs May 28, 2020

In the modern world, an incredible amount of information is available to us online. There’s a website dedicated to almost any topic you can think of, and an expert on any niche field you want to learn. As a business, it’s your job to become the expert, to own the website people go to when they’re looking for answers. But, you face thousands of competitors who also want to grab the attention of your target market. 

 

Where do consumers go for the information they’re looking for? Comprehensive websites, like WikiHow and Ask.com, are popular for short, simple answers, but when a consumer is looking for all the facts, they often go to a professional website for the authority opinion. You, as a business owner, are the authority they’re looking to find. In order to have the opportunity to market to these consumers, you have to educate through informative blog content.

 

A blog is a website, or page of a website used to share information and...

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Do you dream of being accepted to Techstars or Y Combinator?

Uncategorized Feb 10, 2020

Many do. Unfortunately, the reality is less than 10% of applicants get accepted to business accelerators. Thousands of startups dream of being part of a cohort at an accelerator. However, there are dozens of reasons you may be denied into the startup accelerator. 

First, the sad truth is some startups just don’t know what they don’t know. They aren’t ready. They haven’t validated their idea yet. Through working with a startup coach, maybe you would be…..next year.

Second, your business model must align. Customer segments, distribution channels, key resources, and your value proposition all have to align to create a clear, compelling business model that is scalable.

The third reason a business accelerator may not accept your application is that you can’t define your value proposition. You are just like the rest. You don’t stand out from your competitors at all. Therefore, the investors know you’ll drown in the “red...

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Y Combinator Not An Option For Your Startup?

Uncategorized Feb 10, 2020

Y Combinator is seen as the “premier” accelerator; however, not every startup founder is well-suited for the program. Here are three factors to consider to determine if Y Combinator is right for you:

  1. Y Combinator may not be right for you if…….you haven’t tested and validated your business model enough yet. There may be “holes” and “blindspots” to your business model. Working with a coach can help you discover these and create a scalable business model.
  2. Y Combinator may not be right for you if…...you can’t relocate to Silicon Valley for 3 months. That’s right, your founders, executive team, and families have to sacrifice by leaving your home community for an intense three month cohort.
  3. Y Combinator may not be right for you if…...you aren’t yet “investable”. What does that mean? You don’t have revenue streams or customer relationships figured out yet. Working with a coach to vet...
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Didn’t Get Accepted to Y Combinator, Now What?

Uncategorized Feb 10, 2020

Y Combinator accepts less than 10% of its applicants for each cohort. Being that it’s competitive and your company has to be ready for seed stage investing, what can you do if you are rejected for this cohort? 

 

First, let’s realize that there are a few reasons you may not have been chosen. 

 

  1. Your startup may not be investment worthy. What reasons wouldn’t you be investment worthy? Although there could be many other reasons, some include:
  • A startup that isn’t “scalable”
  • An untested business model
  • A business model that wasn’t well thought out
  1. A bad pitch can also eliminate you from the cohort. Investors spend their days hearing pitch after pitch. Yours must stand out in some way to be memorable and worthy of backing.
  2. Finally, your team must be strong, believable, and experienced. If investors don’t believe in your team, it’s unlikely they will provide seed capital for you.

 

If your founders...

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Documents That Breathe Life Back Into Your Business

Uncategorized Aug 13, 2019

I teach classes in my community and for the SBDC. In each one I say “Your business plan should be a living, breathing, written document.” This means you are to write it before opening your doors, or in many of your cases, launching your website.

Once written though, it isn’t meant to sit on a shelf and draw dust. It’s meant to be your map to your destination. Imagine getting on a plane, fastening your seatbelt, listening to the emergency procedures. Now the pilot comes on and says, “I know some of you had hoped we’d land in San Diego today, but we are thinking of detouring to Seattle to pick up two passengers, landing in Dallas to let six passengers off, then if we have enough fuel, we’ll get the rest of you to San Diego.” Wow! It’s time to jump off that plane! 

You think this story is crazy and unrealistic, but 90% of you are running your business like this. You have no flight plan and you are blown in the wind...

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A Recipe For Success or Disaster?

Uncategorized Aug 12, 2019

As imperfect humans, we all have blind spots. Whether they’re in business, our personal lives, or simply the blind spots we have while driving a car, none of us can see clearly all of the time. 

I live in the Colorado mountains, but I used to live on the sandy beaches of Florida. One of the first things the locals told me was that more deer are hit on my stretch of the road than all year during hunting season! Yikes!!! That means my chances of hitting a deer are exponentially greater than where I lived before. If I hadn’t been told this, one may have entered my blindspot and I would be in danger.

You don’t just face blind spots when you’re in the car or when you’re figuring out a new city. As a business owner, you’re likely to have many blind spots that you only discover when you reach new territory. Blind spots can discourage entrepreneurs when they take a simple mistake for an incompetence. 

You can do things to mitigate your risk:...

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Six Questions To Ask a Copywriter Before a Long-Term Contract

Uncategorized Aug 12, 2019

Hiring a copywriter can change the game for your marketing initiatives. A professional writer can help you craft SEO-winning strategies for your site, create compelling press releases and brochures for your brand, and encourage you to do more with your marketing by handling all the time-consuming work. However, finding a quality writer that fits your company needs is not as easy as it sounds.

While there are thousands of writers available, few will provide the right pricing, quality, and consistency. Those with more experience will be able to promise better results, however they will come with higher rates. No matter what you want to do with your content marketing strategy, you need to find the right writer who can tackle the challenge and help your company grow.

Before you sign on the first copywriter you find, schedule an interview to learn more about their experience and services. To help you prepare, below are some questions you should ask the potential writer:

Why should I hire...

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